Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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Ed McCoyd, director of digital policy at AAP, agrees. “The fact that 90,000 titles are already available for use on the Kindle is clear evidence that book publishers are embracing digital distribution,” he says. And, so it seems, the numbers are only going to get bigger. “While e-books still only account for a very small portion of total book industry sales, their sales numbers have been increasing steadily for the past several years,” McCoyd says.
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