Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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Another digital trend for 2008 and beyond is the digital repository, which, according to McCoyd, “contains digitized versions of thousands of frontlist print titles.” Random House and HarperCollins have already embraced this, allowing Web site users to perform keyword searches of the texts of thousands of books. “Right now those two databases [Random House and HarperCollins] are primarily focused on promotion of the printed editions, but Random House has announced plans to make the contents of the digital versions available for sale on a pay-perpage basis,” McCoyd explains.
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