Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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The Digital Boom
Regardless of the tactile pleasure of flipping pages, the digital format is one that all publishing executives need to consider. Of digital readers such as the Amazon Kindle and the Sony Reader, Temple says, “Culture changes, culture evolves and it moves forward. [As a publisher], you don’t want to be a curmudgeon, so I think we have to embrace it.”
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