Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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In addition, many publishers are incorporating video into their Web sites in order to draw in younger, more “YouTube-oriented” readers. In June 2007, Simon & Schuster and Internet video company TurnHere Inc. unveiled the first wave of online videos showcasing Simon & Schuster authors and sneak previews of new book releases. The videos are featured on a Simon & Schusterbranded YouTube platform (www.YouTube.com/bookvideostv) and on www.BookVideos. tv, a social media video site dedicated to books and authors.
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