Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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But while e-books have shown signs of success so far (the AAP reported sales of $67 million in 2007, a 23.6-percent increase over the previous year), Schroeder points out that there hasn’t yet been a huge surge in the market. “All of our members are doing e-books, so if people prefer reading it on-screen, they have that available,” she says. “Someday there may be a device that they will read books on,” in the same way iPods have transformed music-listening, “but most people [still] like to read an actual book.”
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