Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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“Eventually we’re all going to get to the point where reading books on readers [like the Kindle] is just going to be the norm,” Tart continues, “and I think most publishers are going to be fine, because we’ll still be presenting the books to the readers, and that’s what matters.”
Schroeder agrees. “Publishers don’t own paper companies or printing presses,” she says. “They don’t care how you read it, as long as you read it.”
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