Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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According to Naefe of HarperCollins’ Avon A, “Readers can come to our Web site and ‘digitally flip through’ up to 20 percent of a certain book. They can read excerpts, look at pictures and actually experience the book online before they buy.”
HarperCollins also has recently announced a new initiative offering readers a digital preview of the entire contents of select books prior to their official launch.
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