Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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Financially, Schroeder indicates that smaller publishers initially may be frustrated with the emergence of e-books, since they’ll be pushed to make their product accessible in electronic form as well as print.
But Brian Tart, publisher and president of Penguin Group division Dutton Books, which produces approximately 45 titles per year, predicts that small publishers will not suffer. “We’ve invested money into converting books into digital files, but they’re not unreasonable costs at this point,” he says.
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