Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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While the Internet offers many opportunities for community building, some publishers are taking a more in-person approach. “We are extremely aggressive about sending our authors on national tours, more so than other independent publishers,” says Temple, whose company focuses less on the Web than it does on face-to-face book signings and readings. “If you can do special, meaningful events, you can draw people in.”
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