Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
In addition, the AAP’s Get Caught Reading campaign, which Schroeder created nearly a decade ago, continues to encourage literacy by featuring celebrity spokespeople including Alicia Keys, Drew Carey, Diane Sawyer, Derek Jeter and dozens of others. Schroeder says “the program is still vibrant,” and reports that the AAP is currently developing a spin-off campaign, Get Caught Listening, which will focus on audiobooks.
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