Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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Politics aside, adult trade publishers are excited across the board for what’s yet to come in 2008. Akashic Books is continuing its city-based noir series, a “big marketing success,” according to Temple; Dutton’s Tart is embracing the “return of the big epic novel” with the sequel to Oprah Book Club pick “The Pillars of the Earth”; and Schroeder indicates that film and fiction are collaborating more than ever. “‘The Diving Bell and the Butterfly’—when I read that, I said, ‘There’s no way they can make a movie out of it’—and they’ve done it!” says Schroeder.
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