Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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Making readers feel close to their authors of choice through Internet connectivity is a win-win proposition for publishers. Tart says that while publishers previously were limited in terms of outreach (television ads, radio, print, etc.), the Web provides a whole new access point. “I think every commercial best-selling author should and does have a strong presence either on Web sites or blogs,” he says. “It’s just another way to expand your market and meet new readers. Publishers would be crazy not to try to maximize that.”
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