Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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Balin notes that direct sales from C&T's website "remain small."
Digital Endeavors
While e-books account for less than one percent of overall sales revenue, according to Publisher Amy Marson, C&T launches all new titles simultaneously in print and digital formats, and has released many out-of-print titles electronically.
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- Companies:
- Apple
- People:
- Gailen Runge
- Marson
E
Janet Spavlik
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