Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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However, the company's subsequent entry in the mobile market has not fared as well as the first and has not delivered a return on investment. A series of three iPhone apps released in August 2010, the product combines how-to instructions from Judith Baker Montano's bestselling "Embroidery & Crazy Quilt Stitch Tool" with instructional video from Montano's DVD, "Judith Baker Montano Teaches You Crazy Quilting." Each volume in the series is priced at $3.99 and can be purchased from within a free sampler app—a sales approach dictated by Apple that Marson terms "a major snag."
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- Companies:
- Apple
- People:
- Gailen Runge
- Marson
E
Janet Spavlik
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