Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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Effectively utilizing multiple sales channels has been an important component of C&T Publishing's strategy, especially at a time when publishers are fighting for declining shelf space in traditional, physical bookstores.
"We are able to maintain our sales into non-traditional channels to compensate for any fluctuation in the [brick-and-mortar] bookstore world," says Balin. "Amazon is a very important online sales channel for us for print and for Kindle sales, [and] we have strong sales on other non-book Internet sites as well.
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Janet Spavlik
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