Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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"Luckily, we were able to use many of our key brand decisions as cost-saving measures," Runge continues. "The use of more white space and lushly minimalistic design is a key to our books' visual appeal, but it also helps us cut our per-page costs for text contracts. The smaller trim size that sets the Stash Books titles apart also lowers printing costs. By lowering costs like these, we are able to produce books cost-effectively while still spending the resources on additional set-shot photography and on ensuring the books' technical accuracy."
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- Companies:
- Apple
- People:
- Gailen Runge
- Marson
E
Janet Spavlik
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