Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
Success has followed for C&T, even at a time when many other publishers are struggling not only to increase sales revenues, but to effectively solve the print-digital puzzle as it relates to their businesses. In February, C&T announced record sales growth in 2010: a 47-percent increase in book trade sales, more than a 100-percent increase in sales of its e-products, and nearly a 1,000-percent increase in its POD sales.
- Companies:
- Apple
- People:
- Gailen Runge
- Marson
Related Content
Comments
