Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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While many may think of only the large book publishers as leading the e-charge into uncharted publishing territories, C&T Publishing's robust portfolio of both print and digital products, and willingness to experiment with new digital endeavors, proves that size doesn't always matter. Marson credits C&T Publishing CEO Todd Hensley: "[He] is truly the driving force behind our e-commerce efforts … it is his passion," she says. BB
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- Companies:
- Apple
- People:
- Gailen Runge
- Marson
E
Janet Spavlik
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