Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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"Appealing to the book trade played a large roll in setting our price points. The book trade has different expectations and understanding of value than our core quilting market," says Runge. "Many of our Stash Books titles appeal to craft sewers. They are more general sewing-related [titles] than hard-core quilting. You get people who are dabbling in the craft or trying new things and are less committed. The book is competing for the customer's entertainment budget, and there's a lot of competition for that money.
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- Companies:
- Apple
- People:
- Gailen Runge
- Marson
E
Janet Spavlik
Author's page
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