Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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"… Apple made us bundle [the three different editions] into one free app with the ability to purchased [each edition] from inside the [free] app," she says. "Those do not sell as well, so we are rethinking how we want to deliver content so that we can maximize the profitability moving forward."
Spotting a New Revenue Stream
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- Companies:
- Apple
- People:
- Gailen Runge
- Marson
E
Janet Spavlik
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