Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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"Our goal was to have 500 patterns at launch. We currently have 400-plus designers signed up to participate, so our first milestone will be reached before we go live," Marson continues. "We have a very modest sales goal, as this is a new venture. However, based on the feedback we have received, I think we will blow our projections out of the water."
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- Companies:
- Apple
- People:
- Gailen Runge
- Marson
E
Janet Spavlik
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