Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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While C&T's niche hasn't changed in more than 25 years of publishing, the company has changed, adapting its business models to reflect a transforming book marketplace and publishing industry. In recent years, it has spearheaded a flurry of initiatives, launching a new imprint, Stash Books; mobile applications; e-books; and a print-on-demand (POD) program, among others.
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- Companies:
- Apple
- People:
- Gailen Runge
- Marson
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Janet Spavlik
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