Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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"[The POD program] is generating a nice monthly revenue stream," adds Marson.
Experimenting With Mobile
While C&T Publishing is already experiencing a return on investment with some of its more recent initiatives, such as the Stash Books imprint and the POD program, it also continues to experiment with new endeavors. It released its first mobile application, "Quick & Easy Quilt Block Tool," for iOS devices in late 2009, which "did great," according to Marson. Priced at $3.99 in the iTunes App Store, it presents an existing card-deck product in a mobile application format.
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- Companies:
- Apple
- People:
- Gailen Runge
- Marson
E
Janet Spavlik
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