Navigating the Niche
Moving forward, though, means taking 2011 off from producing apps, says Marson, to instead focus on yet another new product, PatternSpot.com, an online venture launching this spring that allows users to upload and sell their own quiltmaking and craft sewing design patterns.
"PatternSpot.com directly answers our authors' and shop owners' desire to self-publish," explains Marson. "We believe that supporting authors and shop owners in their endeavors is a win-win. They win because they get to self-publish with a known entity, all the patterns are downloadable so they don't have to pay for printing, and we do all the marketing, fulfilling and website management. We win by earning a fee on every pattern sale, supporting both our authors and shop owners, and by keeping our finger on the pulse of up-and-coming trends.
- Companies:
- Apple
- People:
- Gailen Runge
- Marson