Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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"Most of our customers like [e-books]. Our international customers love them. We have a few international customers who spend a few hundred dollars per month on e-books because they get them instantly and don't have to pay for shipping," says Marson. "We also have many customers who purchase a bundle [of] the print and e-book."
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- Companies:
- Apple
- People:
- Gailen Runge
- Marson
E
Janet Spavlik
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