Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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According to Runge, C&T conducted "an enormous amount of due diligence" before the launch of Stash Books, which was the brainchild of Acquisitions Editor Susanne Woods, to identify exactly who the target reader was and how to best meet their needs. A key differentiator between Stash Books titles and other C&T titles is lower price points.
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- Companies:
- Apple
- People:
- Gailen Runge
- Marson
E
Janet Spavlik
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