BRING YOUR BOOKS TO LIFE ON THE WEB
Best practices for creating effective online components for your book titles that help maximize reader involvement, develop communities and boost sales.
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“We have a distinct advantage in that our brand is so well known, but most people, when they think of our brand, think of just the encyclopedia. So what our online products allow us to do is introduce people to some of our other publications, both print and online, in a new format,” says Jennifer Parello, World Book’s associate director of marketing.
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- Places:
- PHILADELPHIA, PA
James Sturdivant
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