BRING YOUR BOOKS TO LIFE ON THE WEB
Best practices for creating effective online components for your book titles that help maximize reader involvement, develop communities and boost sales.
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The ultimate goal for the Web site is a seamless integration of the book with the programs and sense of connectivity that are central to its message, a sort of closed-loop synergy made possible by the medium of the Internet as a powerful marketing, communications and multimedia tool.
Palgrave Macmillan’s Marshall articulates a similar idea.
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- Places:
- PHILADELPHIA, PA
James Sturdivant
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