BRING YOUR BOOKS TO LIFE ON THE WEB
Best practices for creating effective online components for your book titles that help maximize reader involvement, develop communities and boost sales.
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The site (TheFlipSideBook.com) prominently features large photos of Flippen with videos of TV appearances and celebrity endorsements. Kris Basala, director of marketing and communications at Flippen’s consulting firm, the Flippen Group, expects the site to take on a community-
support role as time goes on, hosting reader forums and blogs for those interested in developing the book’s personal growth strategies and sharing them with others.
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- Places:
- PHILADELPHIA, PA
James Sturdivant
Author's page
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