BRING YOUR BOOKS TO LIFE ON THE WEB
Best practices for creating effective online components for your book titles that help maximize reader involvement, develop communities and boost sales.
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That principle perhaps is nowhere better exemplified than in the world of children’s literature, where, these days, intense interest in a book series like “Harry Potter” equals an expectation among Web-savvy kids that there will be a high-quality companion site. Keeping these kids engaged, however, involves the sort of bells and whistles that have made Flash Player and Shockwave as essential to juvenile fiction as jacket illustrations.
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- PHILADELPHIA, PA
James Sturdivant
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