BRING YOUR BOOKS TO LIFE ON THE WEB
Best practices for creating effective online components for your book titles that help maximize reader involvement, develop communities and boost sales.
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The sites feature terms, issues analysis, chapter structures, and a student-and-teacher “zone” designed to enhance the content of introductory-level texts. In “a crowded market full of a lot of books that are 90 percent the same,” offering user-friendly features for students and professors is essential, Marshall says.
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- PHILADELPHIA, PA
James Sturdivant
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