BRING YOUR BOOKS TO LIFE ON THE WEB
Best practices for creating effective online components for your book titles that help maximize reader involvement, develop communities and boost sales.
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For the same reason, publishers of encyclopedias were early to embrace the idea of companion Web sites. For World Book Inc. (WorldBookOnline.com), the move was necessary to stay in line with the expectations of today’s students.
One of the company’s newest endeavors, World Book Advanced, launched in June, integrates current events, primary source materials and multimedia features into a continuously updated bank of reference articles aimed at high school and college students. Users can create customized accounts that allow them to save their work online.
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James Sturdivant
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