BRING YOUR BOOKS TO LIFE ON THE WEB
Best practices for creating effective online components for your book titles that help maximize reader involvement, develop communities and boost sales.
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The company hired producer Douglas Love, who developed the Disney Channel’s “Out of the Box” kids’ craft show, to design print-out activities. “We wanted to get our online products into classrooms,” Parello notes.
Young students can develop skills in research while accessing and using primary sources, databases and rich media. A mascot, Atlas the dog, guides kids through a colorful series of Web pages designed to familiarize students with cross-referencing and categorical research.
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James Sturdivant
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