BRING YOUR BOOKS TO LIFE ON THE WEB
Best practices for creating effective online components for your book titles that help maximize reader involvement, develop communities and boost sales.
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“We want to give kids a reason to come back by making it richer and richer as the series is published,” Murphy explains.
Building Long-Term
‘Companions’
The concept applies to other book categories as well. For the self-help title, “The Flip Side,” published in May by Hachette Book Group, the goal was to build relationships with readers by playing off author Flip Flippen’s strengths as a motivator and communicator.
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James Sturdivant
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