BRING YOUR BOOKS TO LIFE ON THE WEB
“I think this idea of a companion Web site will, in the end, [go by the wayside] and what you’ll have is a kind of blended-media complete package … [with] print and digital in a ratio commensurate with the technology available out there in the world,” he says.
Marshall envisions a future where the issue of digital rights has been ironed out and content is delivered directly to consumers on-demand, to the extent that the line between what is “primary” and what is “companion” will be difficult to distinguish. “The ultimate textbook is an online thing that can link out to original research, that can link out to case studies, that can be kept up to date in an automated way,” he notes. “If only a book could do that, it would be the ultimate book.” BB
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