BRING YOUR BOOKS TO LIFE ON THE WEB
Best practices for creating effective online components for your book titles that help maximize reader involvement, develop communities and boost sales.
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“We really let the book lead the way,” points out Suzanne Murphy, vice president of marketing at Scholastic. “We spend a lot of time stylizing the Web areas to the look and feel of the books.”
Scholastic worked closely with “Main Street” author Ann M. Martin to create a site (Scholastic.com/MainStreet) rich with the character and community feel of the books, which follow the adventures of two orphans who move to a new town to live with their grandmother. Aimed at girls aged 8 to 12, the site was set up to provide “a place for girls to go in between books to live in the world of ‘Main Street’,” according to Murphy.
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James Sturdivant
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