7. Make readers feel like insiders.
Just launched is a feature that makes advanced-reading-copy sections of books available six months ahead of release. Members can register their opinions in the forum, read plot summaries and discuss personal messages from the author. The idea, as with so much else on the site, is to create the sort of buzz among teens that spills over into their everyday lives, bringing in new readers.
22 Tips for Building Communities
7. Make readers feel like insiders.
Just launched is a feature that makes advanced-reading-copy sections of books available six months ahead of release. Members can register their opinions in the forum, read plot summaries and discuss personal messages from the author. The idea, as with so much else on the site, is to create the sort of buzz among teens that spills over into their everyday lives, bringing in new readers.