8. Cross-promote.
“We have a lot of magazines, so there’s a lot of cross-promotion [between magazines and books],” Sousa says. “We can monetize magazines more quickly, but that being said, we do a lot with just books.”
Cross-promotion allows F+W to utilize the multimedia features of a magazine’s Web site as a way to further promote books, authors and trade shows. “Magazine sites currently have the best content, such as streaming audio, digital products and downloadable plans for projects,” she says. (The company plans to develop separate multimedia-rich book sites.)
22 Tips for Building Communities
8. Cross-promote.
“We have a lot of magazines, so there’s a lot of cross-promotion [between magazines and books],” Sousa says. “We can monetize magazines more quickly, but that being said, we do a lot with just books.”
Cross-promotion allows F+W to utilize the multimedia features of a magazine’s Web site as a way to further promote books, authors and trade shows. “Magazine sites currently have the best content, such as streaming audio, digital products and downloadable plans for projects,” she says. (The company plans to develop separate multimedia-rich book sites.)