11. Do focus groups.
First-hand feedback from members of your audience is invaluable to being able to relate to and develop your audience at large.
12. Partner with vendors.
Partnering with vendors that have products matching a book title is a way to promote an overall community for an enthusiast group, Sousa says. “Instead of just having a vendor do an ad, have them do a demo of their product that’s more educational in nature, and have that be what represents them on [your] Web site. Sponsored streaming video is more instructional for the consumer.”
22 Tips for Building Communities
11. Do focus groups.
First-hand feedback from members of your audience is invaluable to being able to relate to and develop your audience at large.
12. Partner with vendors.
Partnering with vendors that have products matching a book title is a way to promote an overall community for an enthusiast group, Sousa says. “Instead of just having a vendor do an ad, have them do a demo of their product that’s more educational in nature, and have that be what represents them on [your] Web site. Sponsored streaming video is more instructional for the consumer.”