20. Use online features to fulfill a dual purpose.
When planning Web site features meant to promote a book or encourage return visits, keep their audience-building potential in mind. Feedback and comment sections, for instance, have “taken on a renewed purpose with the conversational style and interactivity that blogs have promoted in the last few years,” Bennett notes.
22 Tips for Building Communities
20. Use online features to fulfill a dual purpose.
When planning Web site features meant to promote a book or encourage return visits, keep their audience-building potential in mind. Feedback and comment sections, for instance, have “taken on a renewed purpose with the conversational style and interactivity that blogs have promoted in the last few years,” Bennett notes.