14. Go to consumer shows.
Impact has a regular presence at consumer trade shows such as Comic-Con.
15. Host your own shows.
F+W runs a number of shows through its conference division, on subjects as diverse as coin collecting, gardening, fantasy baseball, antiques and CD/record collecting. All, of course, dovetail with book and magazine products. “Several of these shows include classes, seminars, vendor displays … all focused on increasing the customer’s knowledge and passion for these various subjects,” Sousa notes.
22 Tips for Building Communities
14. Go to consumer shows.
Impact has a regular presence at consumer trade shows such as Comic-Con.
15. Host your own shows.
F+W runs a number of shows through its conference division, on subjects as diverse as coin collecting, gardening, fantasy baseball, antiques and CD/record collecting. All, of course, dovetail with book and magazine products. “Several of these shows include classes, seminars, vendor displays … all focused on increasing the customer’s knowledge and passion for these various subjects,” Sousa notes.