TIPS FROM … Ellie Berger, President, Scholastic Trade
Scholastic is the world’s largest publisher of children’s books.
21. Good Web content builds lasting loyalties.
Children’s-book publishers need to be marketing the books and authors online, “where kids are spending their time,” Berger says.
“By engaging them with exciting content, interactive games and activities, the books and characters become familiar. Then, when they see the books in the stores and in the classrooms, they want to pick them up. It’s a way of building loyalty and community that can continue to grow between publication dates,” she says.
22 Tips for Building Communities
TIPS FROM … Ellie Berger, President, Scholastic Trade
Scholastic is the world’s largest publisher of children’s books.
21. Good Web content builds lasting loyalties.
Children’s-book publishers need to be marketing the books and authors online, “where kids are spending their time,” Berger says.
“By engaging them with exciting content, interactive games and activities, the books and characters become familiar. Then, when they see the books in the stores and in the classrooms, they want to pick them up. It’s a way of building loyalty and community that can continue to grow between publication dates,” she says.