19. Personalize marketing efforts.
“Another way we’re able to connect with audiences and create that sense of community is to think of ways that our marketing can simply add value to someone’s life,” Bennett says. “One example recently is an e-card we did for a book called ‘Pray Big.’”
Marketing efforts for the book, from a first-time author, featured an e-card meant to be sent to a friend to let them know they were being prayed for. The cards were sponsored, “so in that way, the very nature of the card made a connection to the content of the book, but the marketing connection itself was a bit softer,” she notes.
22 Tips for Building Communities
19. Personalize marketing efforts.
“Another way we’re able to connect with audiences and create that sense of community is to think of ways that our marketing can simply add value to someone’s life,” Bennett says. “One example recently is an e-card we did for a book called ‘Pray Big.’”
Marketing efforts for the book, from a first-time author, featured an e-card meant to be sent to a friend to let them know they were being prayed for. The cards were sponsored, “so in that way, the very nature of the card made a connection to the content of the book, but the marketing connection itself was a bit softer,” she notes.