Within six months, the publisher hopes to launch a social networking site on WritersMarket.com to allow more experienced users to educate those just breaking into the business. “One way to tap in [to a community] is [to] get experts using the product to be part of an online community,” Sousa says. “It’s a way to harness viral marketing, but even more than that, it’s about sharing a common experience and building that community to help each other in that common experience.”
22 Tips for Building Communities
Within six months, the publisher hopes to launch a social networking site on WritersMarket.com to allow more experienced users to educate those just breaking into the business. “One way to tap in [to a community] is [to] get experts using the product to be part of an online community,” Sousa says. “It’s a way to harness viral marketing, but even more than that, it’s about sharing a common experience and building that community to help each other in that common experience.”