Sections on new products featured in monthly book-club bulletins offer opportunities for sponsors and a way to position the clubs as comprehensive sources of information on a consumer-interest category.
13. Set up a MySpace page.
F+W’s comic book art imprint, Impact, has set up a MySpace page to capture more of its target audience. The site features blog entries, book blurbs and, of course, a “friends” section for comic and manga artists and readers. Impact also sends out an e-newsletter to those who subscribe online.
22 Tips for Building Communities
Sections on new products featured in monthly book-club bulletins offer opportunities for sponsors and a way to position the clubs as comprehensive sources of information on a consumer-interest category.
13. Set up a MySpace page.
F+W’s comic book art imprint, Impact, has set up a MySpace page to capture more of its target audience. The site features blog entries, book blurbs and, of course, a “friends” section for comic and manga artists and readers. Impact also sends out an e-newsletter to those who subscribe online.