Maintaining high interest means the site can never be neglected for any length of time. “We have to keep the content fresh, or it gets stale really fast and nobody wants to come back,” Leonard notes.
A partner company, Affinitive (BeAffinitive.com), develops ideas and maintains the site. “They can develop more enhanced functionality, such as multimedia. It’s kind of hard to do that in house,” says Leonard.
22 Tips for Building Communities
Maintaining high interest means the site can never be neglected for any length of time. “We have to keep the content fresh, or it gets stale really fast and nobody wants to come back,” Leonard notes.
A partner company, Affinitive (BeAffinitive.com), develops ideas and maintains the site. “They can develop more enhanced functionality, such as multimedia. It’s kind of hard to do that in house,” says Leonard.