TIPS FROM … Twila Bennett, Senior Director of Marketing for Revell and Baker Books
Baker Publishing Group is home to seven imprints focusing on Christian history, scripture and evangelism.
17. Capitalize on an author’s following.
“From the time we acquire a book, we are asking how much audience is already built in with that author, even for first-time authors who may already have a well-read blog, a position of leadership or some other audience-generating factor,” Bennett notes. “From there, we look for ways to convert that basic audience to a book audience.
22 Tips for Building Communities
TIPS FROM … Twila Bennett, Senior Director of Marketing for Revell and Baker Books
Baker Publishing Group is home to seven imprints focusing on Christian history, scripture and evangelism.
17. Capitalize on an author’s following.
“From the time we acquire a book, we are asking how much audience is already built in with that author, even for first-time authors who may already have a well-read blog, a position of leadership or some other audience-generating factor,” Bennett notes. “From there, we look for ways to convert that basic audience to a book audience.