“With existing authors, we work with them to build their own list by capturing names, which in some cases, they’ve simply never taken the time to do.”
18. Video is key.
“We’ve also found that videos used as part of an online campaign, in e-blasts or through YouTube, are part of being able to successfully help audiences connect with an author or the content of a book, because they allow the person watching to get a feel for the author or topic in a way that static words just don’t,” Bennett says. “These are very often the elements that most friends pass on a link to a friend to watch.”
22 Tips for Building Communities
“With existing authors, we work with them to build their own list by capturing names, which in some cases, they’ve simply never taken the time to do.”
18. Video is key.
“We’ve also found that videos used as part of an online campaign, in e-blasts or through YouTube, are part of being able to successfully help audiences connect with an author or the content of a book, because they allow the person watching to get a feel for the author or topic in a way that static words just don’t,” Bennett says. “These are very often the elements that most friends pass on a link to a friend to watch.”