22. Reinforce community through multiple channels.
Citing a recent release, Nancy Krulik’s “How I Survived Middle School,” Berger notes that sales have been driven, and sustained, through a “huge Web presence” and promotion through distribution channels such as book clubs and book fairs. The effort “creat[es] cross-pollination between the various channels of distribution and the … Web,” she says.
22 Tips for Building Communities
22. Reinforce community through multiple channels.
Citing a recent release, Nancy Krulik’s “How I Survived Middle School,” Berger notes that sales have been driven, and sustained, through a “huge Web presence” and promotion through distribution channels such as book clubs and book fairs. The effort “creat[es] cross-pollination between the various channels of distribution and the … Web,” she says.