Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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Book publishers, in other words, must learn the lesson magazine publishers have struggled to come to grips with as their market has transformed in recent years—the idea of conceptualizing content as divorced from any one particular medium.
"What we preach and what our technology is all about is taking away the concept of the book," Eckler says. "What I'm doing is I'm producing high-value content that I want to sell. The fact that I want to sell it as ink on paper in this or that size, or as an e-book or subscription on the Web, that should not enter into the equation up front. You should be device-agnostic.
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- People:
- Mike Shatzkin
- Todd Eckler
James Sturdivant
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